Diego Moraes
Senior Software Engineer | AI & Data Platforms | E-commerce Analytics
Professional Summary
Senior Software Engineer and technical leader with 15+ years building software, data, analytics, and AI-enabled platforms for global teams. Experienced across RAG systems, ETL/ELT pipelines, BigQuery, Redshift, SQL, cloud architecture, e-commerce tracking, experimentation, and scalable product delivery. Known for turning ambiguous business problems into reliable systems that improve ROI, protect revenue continuity, and support executive decision-making.
US Timezone Aligned | Flexible Engagement: B2B via OnTimeStack or EOR via Deel/Remote.
Senior Software Engineer and technical leader with 15+ years building software, data, analytics, and AI-enabled platforms for global teams. Experienced across RAG systems, ETL/ELT pipelines, BigQuery, Redshift, SQL, cloud architecture, e-commerce tracking, experimentation, and scalable product delivery. Known for turning ambiguous business problems into reliable systems that improve ROI, protect revenue continuity, and support executive decision-making. US Timezone Aligned | Flexible Engagement: B2B via OnTimeStack or EOR via Deel/Remote.
Recommendation
I worked closely with Diego for over four years, during which he progressively expanded the scope and impact of his contributions. Over time, he operated at a level comparable to senior engineering leadership, influencing key technical and strategic decisions throughout the company’s growth and eventual acquisition by Alpine IQ.
Diego built Terpli's entire front-end from the ground up and designed the data analytics layer that became central to our value proposition. When our Data Science team hit a critical bottleneck proving ROI to B2B clients, Diego — despite initially contributing in a frontend capacity — stepped in and architected a scalable analytical solution in SQL, BI tooling, and Node.js that directly enabled our acquisition. Without his intervention, the company's valuation would have been fundamentally compromised.
His technical range is exceptional: he executed an early Flutter for Web PoC that unified our codebase, engineered non-intrusive e-commerce tracking via monkey patching across heterogeneous retail platforms, and built a full frontend A/B testing framework that drove measurable conversion lifts. More recently, he delivered a production-ready RAG system at Alpine IQ in under a month and has rapidly deepened his AI engineering expertise with tools like OpenAI, Claude Code, Cursor, and Manus.
What sets Diego apart is his ownership mentality. He doesn't wait for direction — he identifies problems, does the research, and advocates with defensible reasoning. As a CEO, that's exactly who you want. He's also one of the most ethical engineers I've worked with — he never took shortcuts that would create tech debt, and he consistently ensured leadership understood the full picture of technical risks and trade-offs.
I would work with Diego again without hesitation. Whoever engages him next is getting someone extraordinary.
- Built Terpli's frontend and designed the analytics layer that became central to the value proposition — directly enabling acquisition by Alpine IQ.
- Architected scalable SQL/BI/Node.js ETL solutions when Data Science hit a critical ROI bottleneck — protected company valuation.
- Delivered a production-ready RAG system at AIQ in under a month; rapidly expanded AI engineering range (OpenAI, Claude, Cursor).
- Strong ownership mentality and exceptional ethics — never took shortcuts; always surfaced full technical risks and trade-offs.
Experience
Software Engineer (Independent Contractor)
- AI Knowledge Platform: Designed and delivered a production-ready RAG-based Slack assistant in under one month using LlamaIndex, OpenAI, Vertex AI vector search, semantic retrieval, source ingestion, query rewriting, reranking, citations, and confidence scoring to help teams retrieve trusted product and support knowledge faster.
- Data Platform Modernization: Led migration of Terpli analytics pipelines from Amazon Redshift to Google BigQuery, preserving legacy business logic while improving maintainability, observability, warehouse reliability, and readiness for downstream analytics and reporting.
- Post-M&A Revenue Continuity: Ensuring stability of the Terpli plugin throughout post-acquisition technology integration, mitigating operational risks and maintaining user base retention.
VP-level Technical Leadership (Independent Contractor)
- Strategic Leadership and Ownership: Defined the technical vision for Frontend and Analytics, balancing rapid feature delivery with long-term architectural sustainability.
- Executive Analytics & ROI Infrastructure: Designed SQL/BI/Node.js ETL pipelines and analytics models that powered executive dashboards, conversion reporting, retention analysis, and B2B ROI proof for e-commerce clients.
- B2B Retention Metrics Protection: Ensured integrity of e-commerce event tracking — a vital metric for conversion calculations that underpins the value proposition for B2B clients.
Software Engineer (Independent Contractor)
- Platform Scalability and Migration: Architected the transition to a unified Flutter-based web platform, significantly reducing maintenance overhead and accelerating feature parity.
- Non-Intrusive Tracking Engineering: Developed cross-platform tracking solution via monkey patching, enabling seamless integration with diverse e-commerce architectures without requiring client-side development effort.
- Experimentation Culture: Implemented the platform's A/B testing framework, institutionalizing a metrics-driven product evolution approach through controlled experimentation.
10+ years of experience across software engineering, technical leadership, AI, data engineering, web and mobile development in companies such as SocialBase, ioasys, Sciensa, Knewin, FADESP and others. Full experience available at ontimestack.com/resume.
Founder, Senior Software Engineer & Consultant
Jan 2019 - PresentSoftware engineering consultancy focused on AI, data platforms, analytics, and modern digital products. Helps companies design, build, and scale reliable systems that turn data into better decisions, stronger customer experiences, and measurable business outcomes, across RAG systems, LLM assistants, OpenAI, LlamaIndex, data engineering, ETL/ELT pipelines, BigQuery, Snowflake, Redshift, BI, e-commerce analytics, Node.js, TypeScript, Python, Java, cloud-native architectures, APIs, integrations, GCP, AWS, Docker, CI/CD, observability, performance, and scalability. Recent work includes RAG-based Slack knowledge assistants, e-commerce analytics and attribution platforms, data warehouse modernization, enterprise integrations, automation, tracking diagnostics, and customer reporting platforms.
Software Engineer (Independent Contractor)
Jun 2025 - Jun 2026Engaged via OnTimeStack (B2B consulting).
- AI Knowledge Platform: Designed and delivered a production-ready RAG-based Slack assistant in under one month using LlamaIndex, OpenAI, Vertex AI vector search, semantic retrieval, source ingestion, query rewriting, reranking, citations, and confidence scoring to help teams retrieve trusted product and support knowledge faster.
- Data Platform Modernization: Led migration of Terpli analytics pipelines from Amazon Redshift to Google BigQuery, preserving legacy business logic while improving maintainability, observability, warehouse reliability, and readiness for downstream analytics and reporting.
- Post-M&A Revenue Continuity: Ensuring stability of the Terpli plugin throughout post-acquisition technology integration, mitigating operational risks and maintaining user base retention.
VP-level Technical Leadership (Independent Contractor)
Apr 2024 - Jun 2025Engaged via OnTimeStack (B2B consulting).
- Strategic Leadership and Ownership: Defined the technical vision for Frontend and Analytics, balancing rapid feature delivery with long-term architectural sustainability.
- Executive Analytics & ROI Infrastructure: Designed SQL/BI/Node.js ETL pipelines and analytics models that powered executive dashboards, conversion reporting, retention analysis, and B2B ROI proof for e-commerce clients.
- B2B Retention Metrics Protection: Ensured integrity of e-commerce event tracking — a vital metric for conversion calculations that underpins the value proposition for B2B clients.
Software Engineer (Independent Contractor)
Oct 2021 - Apr 2024Engaged via OnTimeStack (B2B consulting).
- Platform Scalability and Migration: Architected the transition to a unified Flutter-based web platform, significantly reducing maintenance overhead and accelerating feature parity.
- Non-Intrusive Tracking Engineering: Developed cross-platform tracking solution via monkey patching, enabling seamless integration with diverse e-commerce architectures without requiring client-side development effort.
- Experimentation Culture: Implemented the platform's A/B testing framework, institutionalizing a metrics-driven product evolution approach through controlled experimentation.
Flutter Developer
Aug 2021 - Mar 2022- Mission-Critical Financial Architecture: Contributed to Magnum Bank and Genial Investimentos development.
- Ensured high-quality code delivery in a regulated, high-complexity environment.
Software Engineer
Mar 2021 - Aug 2021- Strategic Project Recovery: Identified missing backend as the primary blocker in CVC's Check-in project and proactively assumed solution design to prevent launch delays.
- Delivery Acceleration via Architecture: Designed and developed a Node.js/NestJS backend using Clean Architecture, resulting in immediate velocity gains and improved maintainability for the team.
Software Engineer
Aug 2019 - Mar 2021- High-Impact Operational Efficiency (95%): Executed critical refactoring of the web chat (Vue.js/Firestore) that dramatically reduced I/O operations, generating 95% savings in direct operational costs.
- Time-to-Value in New Products: Led MVP development of a corporate social network launched in one month, plus delivered the mobile chat version within six months.
- Purpose-Driven Innovation: Implemented accessibility features for visually impaired users on own initiative, expanding digital inclusion during a critical period of social isolation.
Java Developer
Mar 2019 - Aug 2019- Technology Portfolio Optimization: Led refactoring of web scraping bot architecture, implementing a parameterized system that reduced the application portfolio by 75% and dramatically simplified maintenance.
- Data Intelligence Automation: Developed a document pattern recognition solution via OpenCV, increasing accuracy and speed in automated data processing.
.NET Developer
Jun 2018 - Mar 2019- Legacy Systems Stabilization: Assumed ownership of a critical ecosystem of 30 undocumented microservices, using reverse engineering and observability to stabilize operations.
- Global Compliance and Governance: Led product compliance with LGPD/GDPR standards and managed technical approvals with Meta (Facebook) under strict deadlines, ensuring continuity of mission-critical data integrations.
Full Stack Developer
Jul 2017 - May 2018- Government Systems Modernization: Contributed to building the first PJe-integrated system in Pará, using Java and Angular to digitize complex legal processes.
- Business Intelligence Foundation: Implemented ETL workflows and analytics dashboards (Oracle/Qlik), developing the ability to translate technical data into actionable business insights.
Software Engineer / Manager
May 2013 - Jul 2017- Integration Efficiency (92%): Developed a generic REST converter that reduced SOAP integration costs by 92%, modernizing communication between legacy systems.
- Engineering Leadership and Governance: As Development Manager, led 20+ developers and implemented the institution's first staging environment, elevating deployment maturity and reliability.
- Legacy Systems and Data Performance: Maintained critical ecosystems (VB6), deepening Oracle Database expertise through direct collaboration with senior DBAs to ensure stability and data integrity at scale.
Business Analyst
Oct 2012 - May 2013- Mission-Critical Crisis Management: Ensured operational continuity in high-criticality areas (ICU/Operating Room) during ERP Tasy go-live.
- Migration Cost Reduction: Developed C# scripts for medical record migration, eliminating external consulting dependency and mitigating sensitive data loss risks.
.NET Developer
May 2012 - Oct 2012- Service Integration Architecture: Implemented REST APIs using ASP.NET MVC, establishing service-oriented architecture (SOA) patterns that enabled interoperability across distinct platforms and product scalability.
.NET Developer
Feb 2011 - May 2012- Mission-Critical Systems Ownership: Assumed full responsibility for SCAP, a vital system for port operations, guaranteeing 100% operational availability under high-pressure and high-traffic scenarios.
- Resilience and Business Continuity: Performed real-time production diagnostics and fixes, mitigating logistical disruption risks and stabilizing integration between the central database and field mobile devices.
Education
MBA in Project Management
2014 - 2016Bachelor of Science (B.Sc.), Computer Science
2007 - 2013MBA in Project Management
Fundação Getulio Vargas (FGV)Bachelor of Science (B.Sc.), Computer Science
CESUPACertifications
COBIT 4.1 Foundation
ITIL Foundation Certificate in IT Service Management
Oracle Certified Associate, Java SE 8 Programmer
- COBIT 4.1 Foundation
- ITIL Foundation Certificate in IT Service Management
- Oracle Certified Associate, Java SE 8 Programmer
Honors & Awards
3rd Place - Programming Marathon - 1st Brazilian Phase
Sep 2009ACM International Collegiate Programming Contest
1st Place - Buy2Help
May 2015Startup Weekend Change Makers
2nd Place - Hackathon Conjove
Nov 2015ACP - Conjove
Bubas: The Hero of the World
Apr 2019Microsoft Award
- 3rd Place - Programming Marathon - 1st Brazilian Phase — ACM International Collegiate Programming Contest
- 1st Place - Buy2Help — Startup Weekend Change Makers
- 2nd Place - Hackathon Conjove — ACP - Conjove
- Bubas: The Hero of the World — Microsoft Award